Since its beginning, Lego has been able to benefit from a variety of production features. These features have helped Lego to develop some of the most popular toys on the market. This includes the development of an exclusive interlocking mechanism and the use of plastic in place of other material. These unique features helped the company become the leading toy maker worldwide.
The 1960s saw the company expand rapidly. One significant change took place when Godtfred Kirk Christiansens’s cousin, Dagny Holm joined the company as a model builder. Dagny was an expert in creating large-scale models and worlds, which were displayed in the showroom. This was an effective way to show the possibilities of LEGO bricks and also to draw attention of children.
In 1971 the LEGO system began to expand into new frontiers by adding furniture pieces and dollhouses. In 1972, the system was further expanded with the additions of ships and boats sets, which included floating hull pieces. The 1960s also saw the company expand internationally with sales in North America through a licensing agreement with Samsonite.
In the late 1980s and early 1990s the company continued to grow in size, diversify and modernize. The company also created the department of research and design which was https://lego-x.com/2020/08/05/why-play-with-lego/ responsible for keeping the LEGO System at the forefront of innovation. It also saw the introduction of themed sets that allowed the user to create specific models without having to figure out what to do on their own. This was the first step into more complex building and allowed children to get an even more hands-on experience with Legos.